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Unique design: By coding a website, you can create a unique design that sets your website apart from others and gives it a personal touch. Better performance: Because you have greater control over the code, custom-coded websites can perform better and load faster compared to pre-built templates or platforms. That said, many areas of SEO do not require coding — a study from Backlinko analyzed more than 7,000 SEO job postings and found that the majority of SEO jobs covered more general tasks. Only about 23% required technical SEO skills, but the ability to code often meant more pay. Here are some recommendations as you develop your SEO skill set: SEO does not require coding. Most modern CMS allows you to change your HTML headings, titles, and other settings without writing any code manually. You can become a great SEO professional without knowing to code. It is not a requirement for learning SEO. 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