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Financial planning. analyzing short-term and long-term money flows to and from the firm.This article was produced on behalf of iShares by Quartz Creative and not by the Quartz editorial staff. This article was produced on behalf of iShares by Quartz Creative and not b...In depreciating the cost of an asset, accountants are most concerned with. Record expenses in the period that related revenues are recognized. The primary objective of the matching principle is to. False. The separate entity assumption states that, in the absence of contrary evidence, all entities will survive indefinitely. 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